branded entertainment has been operating in silos for too long.
ipx brings everyone together. ㋡
BRANDS, vetted entertainment Ip, and audiences everywhere.
Brands are moving beyond interruptive advertising toward entertainment they can participate in and own.
Brands are fast becoming media owners and publishers.
At the same timeproducers face increasing barriers to financing and distribution.
IPX closes this gap.
We provide a curated marketplace where brands discover, shape, and co-invest in premium vetted entertainment IP. Transforming marketing spend into long-term cultural assets, while giving produers clear pathways to funding and distribution.
By combining behavioural science, data, and curation, IPX brings structure to a fragmented ecosystem.
Connecting visionary producers with brands who understand that culture is built through content people choose to engage with.
Our Team
Fergusson
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Hack
Toby brings over two decades of experience connecting global brands with premium content ecosystems across Europe, Middle East, and Africa. He leads the IPX advisory board.
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Tell me more
The global branded entertainment market will exceed $100B by 2030, yet brands, creators, and distributors still lack a scalable way to collaborate on long-term entertainment IP.
01: Broadcasters and streamers are slashing commissioning budgets.
02: Premium content is harder thanever to finance and get made.
03: Ads stop working. Brand impact erodes across fragmented, fatigued audiences.
In the UK primary commissions fell 2.8% to £1.74B in 2024 (Pact Census,2025), and over 70% of UK independent producers report risk of closure without improved market conditions (Pact,2025) while the UK's £6B addressable brandspend has no systematic route into this content.
IPX fixes this problem.
IPX is a curated marketplace and IP hub that turns entertainmentideas into fundable, ownable IP. Connecting brands, producers, distributors and creators around shared commercial and creative upside.
Branded entertainment is growing at 7.8% CAGR, and 70%+ of ad budgets are digital.
This is your moment to enjoy the benefits.
IPX - Made for the world.
Global hubs in the UK, UAE, Australia, and KSA via the Saudi Agency Network, with more to come.
Need bespoke support?
IPX Consults is a paid for service providing specialist branded entertainment expertise to businesses like just like yours.
Click here to get started.
Curated, Investable, Entertainment
Greenlight-Ready
Formats
BESPOKE, ORIGINAL AND PREMIUM IP
WORLD-CLASS
BRAND TO IP MATCHMAKING
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