branded entertainment has been operating in silos for too long.
ipx brings everyone together. BRANDS, ㋡ premium Ip, AND audiences everywhere.
Brands have become media companies.
They are moving beyond interruptive advertising toward entertainment they can participate in and own. At the same time, creators and producers face increasing barriers to financing and distribution.
IPX exists to close this gap.
We provide a curated marketplace where brands discover, shape, and co-invest in premium entertainment IP. Transforming marketing spend into long-term cultural assets, while giving creators clear pathways to funding and distribution.
Combining behavioural science, data, and curation, IPX brings structure to a fragmented ecosystem. Connecting visionary creators with brands who understand that culture is built through content people choose to engage with.
Our Team


Fergusson
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Hack
Toby brings over two decades of experience connecting global brands with premium content ecosystems across Europe, Middle East, and Africa. He leads the IPX advisory board.
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Ready to go? Get started today

