About ipx©

IPX connects brands, with vetted creators, producers, and distributors to develop premium content and ownable IP.
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Our values —
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Vision Pillars

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Creative Excellence

We push creative boundaries to deliver designs that inspire emotion and reflect the true essence of every brand we build.

Strategic Thinking

Every decision is driven by insight and purpose, ensuring each project aligns creativity with measurable business growth.

Meaningful Collaboration

We believe great results come from teamwork, transparency, and shared vision between our team and our clients.

Lasting Impact

We push creative boundaries to deliver designs that inspire emotion and reflect the true essence of every brand we build.

branded entertainment has been operating in silos for too long.

ipx brings everyone together. BRANDS, ㋡ premium Ip,
AND  audiences everywhere.

Brands have become media companies.

They are moving beyond interruptive advertising toward entertainment they can participate in and own. At the same time, creators and producers face increasing barriers to financing and distribution.

IPX exists to close this gap.

We provide a curated marketplace where brands discover, shape, and co-invest in premium entertainment IP. Transforming marketing spend into long-term cultural assets, while giving creators clear pathways to funding and distribution.

Combining behavioural science, data, and curation, IPX brings structure to a fragmented ecosystem. Connecting visionary creators with brands who understand that culture is built through content people choose to engage with.

Our Team

Anthony Damianakis
Co-Founder & Co-CEO
Global branded entertainment leader, with over 20 years of extensive experience in contentstrategy and market entry across Australia, Americas, MENA, and Europe.
Pete
Fergusson
Co-Founder & Co-CEO
20+ years of branded content leadership in the UK, globally, and recently on Saudi's successful bid for the FIFA World Cup 2034. Fuses agency, brand, and media expertise.
Toby
Hack
Senior Strategic Advisor
Former EMEA CEO of PHD Worldwide.
Toby brings over two decades of experience connecting global brands with premium content ecosystems across Europe, Middle East, and Africa. He leads the IPX advisory board.
Juliette Otterburn-Hall
Non-Executive Director
An digital pioneer and media entrepreneur withover 25 years’ experience. From working with global TV formats and major brands, to scaling digital-first businesses, including a successful exit with a MarTech venture.

Ready to go? Get started today

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key Points

The global branded entertainment market will exceed $100B by 2030, yet brands, creators, and distributors still lack a scalable way to collaborate on long-term entertainment IP.

IPX fixes this problem.

Operating globally with a HQ in UAE, and offices the UK, Australia, and KSA via the Saudi Agency Network.

Curated, Investable, Entertainment

Greenlight-Ready
Formats

BESPOKE AND PREMIUM
insight driven IP

WORLD-CLASS
BRAND TO IP MATCHMAKING

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Recognized Excellence

Project :
Year :
Award :
Space
2025
CSS Design Awards
Mobile
2024
Awwwards
Reality
2023
CSS Design Awards
Ecology
2022
Awwwards
Beyond
2021
CSS Design Awards
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