BRAND and agency PARTNERS

IPX gives brands a direct route into entertainment IP. Turning marketing spend into long-term cultural assets.

When you co-invest in a format, you're not renting attention, you're building something with long-term value: audience relationships, ownable IP, and stories that travel across territories and platforms.

Instead of interrupting audiences, brands can invest early in premium formats, shape the creative, and participate in value creation across platforms and markets.